Must A Wannabe Influencer Friend Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, she, calls herself the “content queen”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the content we make together can achieve: an opening. I understand not everyone likes being on camera, but often unplanned moments is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but companions support one another in minor capacities. I thought recording a clip here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to honor her friend's privacy.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Christopher Marsh
Christopher Marsh

Elara Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and consumer electronics.